The Potentials of Ekeleke Dance Performance as a Tourist Attraction

Abstract

Indigenous dance performances remain indispensable tools for tourism development. However, their potentials for tourist attraction have not been fully developed since their presentations dwell more on spectacular aspects of these performances. The aim of this study is to draw attention to the communicative potentials of indigenous performances using Ekeleke Dance of Ekwe, Imo state. The objective is to encourage practitioners to go beyond spectacle and explore the aesthetic and communicative elements of indigenous performance as a step towards increasing tourist attraction. Case study and content analysis approach of the qualitative research method are adopted for the realization of research objectives.

Keywords: Indigenous dance, Tourism development, Communication.