Car Design, from Function to Fashion

Abstract

Conditioning become so common in the human modern culture. Design grown as one of the spearheads of consumerism that measures the humanity based on their consumption volume. It dictated by the produced value from advertising. Cars have imprisoned the consumer inside them. It runs with a discourse of lifestyles which includes various material appreciation ideologies by the urban people mind and soul. This paper aims to look at the developing lifestyle and how it impacts on design and engineering demands through a car. The focus is from the user perspectives when they began to appreciate lifestyle as a binder between body and the consciousness. The dynamic perception of space then excessively composed to influence the psyche side of the urban people among the blended idea of identity, move, privacy, beauty, security, pleasure, satisfaction, and power on a car.

Keywords: Technology, Economics, Car Designs, Function, Community, Fashion