Assessing the Effectiveness of Comic- Style Illustrations for Promoting Environmental Sustainability

Abstract

Environment and lives are interconnected. The environment is currently faced with many challenges such as climate change, which has been due to effects of harmful human activities on the environment. In order to stay alive and healthy, the environment has to be properly cared for, as such, activities causing environmental degradation are to be drastically reduced. This study adopted a pamphlet design as a visual communication tool in order to address and increase awareness on environmental issues, using comic-style illustration to educate the public. Additionally, assessments were made on the effectiveness of the visual design created. Primary data were collected through structured questionnaire administered to a sample of 323 respondents which were randomly selected within business district in Akure. Questionnaire were administered to elicit data on the effectiveness of the design created which were analyzed using Chi-square. The result of the findings revealed that there were positive changes in the disposal habit of the people.

Keywords:Graphic Design, Sustainability, Visual Communication, Environment, Wastes Disposal, Indiscriminate waste disposal, Illustration.

Publication date:September 30^th 2020

DOI: 10.7176/ADS/85-02