Representation of Digital Native Generation in Visual Images

Abstract

Digital Native is a term given to generations who are born, grow and develop in line with digital technology. In general, the term is given to generation Z whose birth span is between 1995-2010, where the development of digital technology was on the rise. This has had an impact on the character of Generation Z itself. One of the characters that appears is self-existence. They do not hesitate to present themselves to the general public, especially on social media. The problem addressed in this research is excessive self-existence without consideration that content may bring adverse image into the generation itself. Through this research, it is hoped that the digital native generation will be able express themselves through visual images to show what their characters really want to be known and recognized as. Rather than following trends that sometimes trap them in uniformity which results in dull creativity preventing them to be themselves. The method uses in this research is the experimental method, whereby several experimental groups are created consisting of individuals from among the digital native generation with various backgrounds. Experiments in the form of visual images that represent themselves. The experiment’s results will then be analyzed by using visual language and produce representative categories of digital native generation.

Keywords: digital native generation, representation, visual images

DOI: 10.7176/ADS/90-03

Publication date: February 28^th 2021