Customer Attitude Towards Internet Advertising And Online Sales (A Case Study Of Mtn Nigeria)

Abstract

This research study is focused on customer attitude towards internet advertising and online sales A case study of MTN Nigeria. Relevant literatures were reviewed to have a better understanding of the theoretical frame work of the study. Basically, a survey research designed was employed, and questionnaires (which were the major research instrument of the study) were administered to selected staff. Thus, a simple rand probability sampling technique was adopted while the response rate was Ninety percent (90%) for the administered questionnaires. The study also used chi square, simple frequency distribution and tables as major statistical tools for data analysis, and test of hypotheses. From the analysis, the following findings were made through the test of hypotheses that; there is relationship between availability of an uninterruptible power supply and effective internet advertising/online sales, there is relationship between perfect knowledge (entry and exit) about market situations concerning internet facilities and exact information on customers' behavior on e-commerce, there is evidence to show that high cost of providing information scientifically through internet adverts affect customer behaviour especially the local communities that are illiterate. The following recommendations were made by the researcher that; a quarter of the respondents consider internet access to be very expensive. Government should therefore intervene in the provision of internet services with the view of lowering its cost and making it more accessible to the majority of Nigerians. Since some of respondents feel they do not have need for online shopping, companies offering products on the web should promote the advantages of online shopping to traditional means of exchange.