Overcoming Language Barriers in Business-To-Consumer Electronic Service

Abstract

Communication has been described as one of the determinants of service quality. However, communication is only effective when the parties involved speak the same language. This is almost impossible to achieve in Business-To-Consumer (B2C) Electronic Commerce (e-Commerce) given the diversity of languages used on the Internet. This paper seeks to explore the possibility of using current advances in technology to bridge the communication gap among entities on the Internet.