Determining ICT Use Level from Use Pattern: ICT Use Level of Malaysian Agribusinesses

Abstract

The research was financed by Universiti Putra Malaysia (Putra Grant) No. GP-IPS/2014/9433928 (Sponsoring information)

Abstract

There has been a continuous commitment of policymakers in Malaysia to support information and communication technology (ICT) adoption in small and medium-scale enterprises (SMEs). For these novel and innovative policy initiatives to be successful, an understanding of the SMEs’ ICT use pattern and use behaviour is required. In this study, the focus is upon the pattern of the use of ICT in agribusiness enterprises and the use level, which could explain the role that ICTs play in the performance (processing and production) of agro-based products by Malaysian agro-SMEs and give insight into the factors that influence their ICT use. The study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) and focused on model’s independent variable, i.e., ICT use. Using data obtained from randomly sampled 400 workers (both managers and employees) of 43 agribusiness enterprises that were also randomly selected, the study ran factor and descriptive analyses to determine the most important items in the questionnaire that determine the ICT use level in the scale. The findings have shown that the prevalent patterns of ICT use among the agro-SMEs are in entrepreneurial (organisational) business communication and product processing and production line, though the use of ICT in the latter purview was rather still low. Some recommendations for policy-makers and a suggestion for future research were provided.

Keywords: Agribusiness Enterprises, ICT use behaviour, ICT use level, ICT use pattern, SMEs