Package Eco-tour as Special Interest Tourism Product-Bangladesh Perspective

Abstract

In terms of visitation by tourists and issues of sustainability, the Natural World Heritage Sites are getting wider attention in recent times. Taking into consideration as a case, Bangladesh in general, with the Sundarbans in particular, this study has been aimed to outline the visit to this forest as a special interest tourism activity with detailed conceptual framework and marketing approaches. This has also attempted to develop the grounds of marketing of a Package Eco-tour that is capable of minimising the negative impacts of tourism on such sites authenticity, ecological set up and biodiversity. With the unique application of the Participant Observation approach in tourism research, the study has been based on the explanatory case study method. Results of this study have showed that the tourists visit in an all inclusive package format can be practised within a delicate and fragile natural set up that can potentially reduce the harmful negative consequences.  Again, as a form of special interest tourism, such kind of package tour represents better marketing prospects through creating appeal to both domestic and international tourists. 

Key Words: Eco-tourism, Special Interest Tourism, the Natural WHS, tourism package tour, sustainability