Factors Attracting Students to Creative and Technical Education: The Milieu of Bangladesh

Abstract

The study investigates the factors attracting students to creative and technical education when they come across with selection of universities. The main objective of this study is to explore those factors that stand out very critical in influencing and determining student’s attendance decision in some technical institutes. The study demonstrates eleven factors which are further categorized into a quantity of associate features, interior factors (like yearning, aptitude and career), exterior factors (education organism, intention, position, standing, encouragement and amenities) and institutional factors (parents/friends/teachers/relatives/seniors). The study depicts mixed results; all factors are found somehow important in selection of education. The factors have been found as the most preferred one for students to pursue in semi disguised questionnaire. The eleven factors have found significantly related to student employment decision. Intense competition in the creative and technical education in Bangladesh has forced many universities to become “entrepreneurs” and implement marketing strategies in recruiting students both locally and abroad. The objective of this paper is to develop a conceptual framework to explore the attracting factors as in-dependable variables that persuade students’ lessons preference decision in Bangladesh.

Key words: Creative, Technical, Education, Creative Education and Technical Education