Corporate Social Responsibility Practices of Private Commercial Banks in Bangladesh: A Case Study on Southeast Bank Ltd.

Abstract

This paper explores how private commercial banks practices Corporate Social Responsibility (CSR) in Bangladesh in conserved the case of Southeast Bank Ltd.. In keeping with global movement, CSR is being seen as the source of new competition edge for the banking sectors of Bangladesh. Banks’ of Bangladesh practices CSR not only to improve community relations but also as source of significant commercial benefit. Southeast Bank Ltd. practices CSR under the rules and regulation of Bangladesh Bank. The study based on annual report of 2012 of Southeast Bank Ltd. This study shows that Southeast Bank expenses BDT36.85 million in the year 2012 at the area of education, health, community development, environmental issue, art and culture, sports etc..  Nevertheless, bank expenses highest amount in education sector through scholarship program in Bangladesh whereby school, college and university education tuition and expenses have fully paid for unconditionally.   The study can help banking manger’s understand what should be done for the benefits of customers and the community for sustainability.  

Keywords - Corporate Social Responsibility, Commercial Bank, Donation