Marketing of Academic Library Services for Effective Service Delivery in Delta State University Library

Abstract

This research work examined the Marketing of Academic Library Services for Effective Service Delivery in Delta State University Library comprising of the three campuses (Abraka, Anwai and Oleh) of the Institution. In order to do justice to this research work, the researcher examined various definitions of marketing as proposed by renowned and seasoned professionals in the field of Marketing and Librarianship. This research work also examined marketing functions/strategies or activities that enables academic librarians to achieve an effective service delivery. This work made use of the descriptive survey research design based on its objectivity, completeness of coverage and its provision of a sound basis for efficiency and accuracy in decision making. Also this research work highlights the various services rendered by Delta State University Library, the extent of marketing of its services, channels used in marketing of its services, benefits associated with marketing of its services and the challenges encountered by librarians of Delta State University Library when marketing its services. The research work also analyzed, discussed and drew conclusion and recommendations on the possible ways of marketing academic library services for an effective service delivery.