A study on the Impact of Buddhist cultural tourism for Chinese Inbound Tourism Promotion in Sri Lanka

Abstract

Buddhist culture is often attractive because of its beautiful temples, serene monks and meditation possibilities. Many major tourism destinations including Sri Lanka have developed largely as a result of their connections to sacred people, places and events. And South-east Asia has been one of the fastest growing regions of the world in recent years. Countries like Thailand, Vietnam and Sri Lanka becoming increasingly popular among the Chinese tourists. Considering the rich resources of Buddhist culture in Sri Lanka and its advantages in tourism industry, I selected the topic “A study on the Impact of Buddhist cultural tourism for Chinese Inbound Tourism Promotion in Sri Lanka”.

First of all, the paper introduces the Buddhism culture and explain the Buddhist culture tourism and tourism attraction. Then, it analyses the development of Buddhist culture tourism in China and the Buddhist cultural tourism resources of Sri Lanka by collecting data from internet and literatures, as well as to confirm the exploitative values and advantages of Sri Lanka. Next, through the research on the quantity of the tourists and investigation on Sri Lanka Buddhist cultural sites with the tourists, the thesis analyses the profile of the visitors from China.

At last, it shows the present situation of Sri Lanka in terms of Buddhist cultural tourism utilization and points out its problems as well as puts forward some strategies for Buddhist cultural tourism development in Sri Lanka. At the same time, it raises some measures that can be taken to attract Chinese tourists.

Key Words: Buddhist culture, beautiful temples, serene monks, meditation