Analysis Of Small Industries Development Strategy Craft "Cindogo" (Case Study Center Industry In The Small Village Crafts Cindogo District Tapen Bondowoso).

Abstract

The purpose of this study is to formulate and establish strategic business development Small Industries brass.with craft using survey research methods (survey research) with research subjects is entrepreneur and expert in-house brass handicrafts small industries "Cindogo". To identify aspects of management strategies rather than internal and external environment into force (strength), weakness (weakness), opportunities (opportunity) and threats (threat) for the development of brass handicrafts small industries "Cindogo" (detailed research purposes), using the matrix factors external strategy (external strategic factors Analysis Summary / EFAS) and internal strategy matrix factors (internal strategic factors Analysis Summary / IFAS). The results of the study include the focus of its growth strategy, small industries handicraft brass "Cindogo" Tapen district, regency should do strategy Play

KEYWORDS: STRATEGY, BUSINESS DEVELOPMENT, INDUSTRIAL SMALL CRAFT.