Women Entrepreneurship and Connective Leadership: Achieving Success

Abstract

Successful running of a business firm will require a balance between two different and often contradictory approaches: management and leadership. Rapid changes in both internal as well as external environment with respect to technology, govt. policies, customer demands, workers' expectations, etc. will require excellent entrepreneurial leadership skills. The women entrepreneurs should follow the connective leadership approach, which includes power direct achieving style, social instrumental style, and relational achieving style depending upon the situational demands. The women entrepreneurs in 21^st century were very successful because of giving much more attention on management of intellectual capital, creation of self- organizing networks, proper counseling & guidance, clearly defined organizational goals, organizational design, transparency & collaboration, and consensus building & collaboration.

Keywords: entrepreneurship, connective leadership, organizational design, consensus building and collaboration.