The Ecology of Work Attitudes Among Marketing Executives in Nigerian Banks

Joseph I. Uduji


The study was undertaken to highlight the significant factors that influence the attitudes of marketing executives towards work in Nigerian banks. The study was examined in the light of Herzberg’s motivator-hygiene theory that distinguishes between motivator needs (related to the nature of the work itself) and hygiene needs (related to the physical and psychological context in which the work is performed) and proposes that motivator needs must be met for job satisfaction and work attitudes to be high. A sample size of 303 marketing executives in selected banks in Nigeria was determined using the finite multiplier. The result of the study test shows an F-value of 71.564 (P<0.05) for the Leven’s Test of Equality of Error Variance, indicating that the error of variance of the dependent  of Error Variance, indicating that the error of variance of the dependent variable is equal across groups. Also the Test of Between-Subjects Effects present high F-values for the corrected model, intercept, and questions. With P-values < 0.05, the result generated are not due to chance, thus are correct and significant. Also, with r-square value of 0.879, a very strong relationship is established between the questions. Having adjusted r-squared values that are at least 0.876, it is determined that at least 87.6% of change is caused by the independent variable. Based on this, the null hypothesis is rejected. Hence, the work attitude among the marketing executives in Nigerian banks is influenced by historical, socio-cultural, economic and infrastructural factors. Inadequate levels of hygiene factors will cause a marketing executive in Nigerian bank to be dissatisfied. And, while adequate levels of these factors will lead to the absence of (or less) dissatisfaction, they will not serve to motivate the marketing executives in Nigerian banks. For a marketing executive, the chief advantage of being motivated is job satisfaction; for the banks in Nigeria, it means good quality work. Therefore to inspire the marketing executives to work in ways that produce the best result, managers in Nigerian banks must tap into their own personal motivational forces.

Keys words: Socio-Cultural Factors, Marketing Executives, Nigerian Banks, Finite Multiplier, Dual-Factor Theory, Ecology of Works Attitudes, Infrastructural Factors.

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