Coffee Value Chain Analysis in Kenya (A case of Kenya Planters Cooperative Union)

Abstract

Value Chain Analysis (VCA) is a strategic tool to measure the customer’s perceived value of a product or service. KPCU has a unique role of mobilizing the small scale coffee farmers countrywide though it has been undergoing a financial crisis. KPCU financial crisis has resulted from a number of factors namely;-Lack of training and preparedness by cooperative staff, wrangles in leadership in some coffee factories has affected its performance. The study keenly looks at KPCU value chain and observes that the company has various opportunities that should be seized despite its challenges. The company should also integrate other strategic tools to improve performance other than value chain analysis.

Key Words: coffee, value chain analysis, processing, quality, cherries