Identification of Lead User Characteristics: The Case of Surgeons in Turkey

Abstract

Lead users are the users of a product or service the experience needs of which are still unknown to the public; lead users also benefit greatly if they are able to obtain a solution to these needs. Lead users have some characteristics that differentiate them from non-lead users. In our study, the characteristics of lead users, such as being ahead of trends, the high level of expected benefits, dissatisfaction, speed of adaption, the frequent use of information, experience of use, possessing resources for research, intrinsic and extrinsic motivation have been analyzed in the medical industry and in surgery. The results of the study indicate that the high level of expected benefits, the frequent use of information and intrinsic motivation is significantly different between lead users and non-lead users.

Keywords: Lead User, Lead User Characteristics, Surgeons, Medical Industry