The Relationship between Corporate Strategy & Corporate Social Responsibility (a case study on Zarqa University)

Abstract

Corporate strategy and corporate social responsibility are very important issues in the current era, especially in light of the growing calls to strengthen the role of organizations in community service. Empirically, we can see that Corporate strategy is associated with Corporate social responsibility, such as attracting valuable employees as well as enhancing the company image and reputation. This research  presents a theoretical and practical review that demonstrates the association between corporate strategy and corporate social responsibility Based on the literature and a case study of Zarqa university .

This article will explore the concept and  the nature of corporate social responsibility (CSR)  with an eye toward understanding its component parts by a pyramid of corporate social responsibility . Next, we plan to relate these component parts to adoption of CSR practices by Zarqa university. Finally,  we present our conclusions to Stimulate Zarqa university leaders to take care and consider the importance of these issues in the future and  make recommendation for further studies to stimulate other researchers to prepare researches on this important subject.

Keywords: corporate strategy; corporate social responsibility (CSR).