Effects of Communication Strategies on Organizational Performance: A Case Study of Kenya Ports Authority

Abstract

Existing literature revealed a gap in the empirical knowledge in respect of communication strategies that impact perceived organization performance. The present research empirically evaluated four communication strategies that could have impacted organizational performance namely; open door policy, group effort, organization structure and formal channels of communication. The researcher carried out an investigation on the relationship between communication strategies and organizational performance. The research project’s main objective was to investigate the effects of communication strategies on organizational performance at Kenya Ports Authority. It also sought to find out how open door policy of communication influences organizational performance, to assess how group effort enhances organizational performance, to analyze how organizational structure can improve organizational performance and to identify the roles of formal communication channels on organizational performance. The main conclusion drawn from the research was communication strategies play a central role in high-performance.

Keywords: communication strategies, organizational performance, Kenya Ports Authority (KPA)