Theory of Planned Behaviour, Contextual Elements, Demographic Factors and Entrepreneurial Intentions of Students in Kenya

Ayuo Amos, Kubasu Alex


Entrepreneurship is frequently viewed as a vital means for employment creation and a means of enhancing innovation dynamic in national, regional and local economies. This paper seeks to examine some of the key factors that influence students’ entrepreneurial intentions among university students in Kenya. The study examines components of Ajzen’s Theory of Planned Behaviour (TPB), effects of demography and contextual factors on the entrepreneurial intention (EI) of university students. To achieve the objective, a questionnaire was developed and distributed to 326 students drawn from three universities in Kenya. The results indicate that gender, having entrepreneurial parents, subjective norm, perceived behavior control; attitudes, favourable environmental conditions, and academic support were significant determinants of entrepreneurial intention.

Key words: Entrepreneurship; Theory of Planned Behaviour; Entrepreneurial Intentions; Kenya.

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ISSN (Paper)2222-1905 ISSN (Online)2222-2839

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