Consumers Perception towards the Corporate Social Responsibility: A Case Study of India

Abstract

Corporate Social Responsibility is viewed as a comprehensive set of policies, practices and programs that are integrated into business operations, supply chains, and decision-making processes throughout the organization, wherever the organization does business and includes responsibility for current and past actions as well as future impacts. In the last twenty years, there has been a sea change in the nature of the triangular relationship between companies, the state and the society. No longer can firms continue to act as independent entities regardless of the interest of the general public. The evolution of the relationship between companies and society has been one of slow transformation from a hardcore business to a philanthropic. In the light of this background, the objective of this paper is to analyze the consumers expectations and perceptions towards the Corporate Social Responsibility. This paper tries to find out the gap between the expectations and perceptions of the consumers about the companies regarding their social responsibility and this paper also helps companies in understanding the expectations of consumers about the corporate social responsibility, so that companies can fulfill their duty in an appropriate manner.

Key Words: Responsibility, Expectations, Perceptions, Policies, Consumers