Brand Association Program Display Talk Show Not Four Eyes “Bukan Empat Mata” in Trans7

Abstract

One of the emerging television programs today is talk show. Various strategies and forms of television show that aired in the intended to attract viewers. The results of a study of nine associations talk show programs in the four eyes that show aired by Trans7 weak category. This was evident in only two associations that could form the brand image of the program in talk show four eyes Trans7 namely: humor that brought the audience to laugh and show Tukul Arwana bearer. Ideally the brand image of a strong says if the product is formed from the many associations that have a high consumer perception of value

Keywords: Association, Brand, Talkshow