Tourists Behavioral Intentions Antecedent Meeting Incentive Convention &Exhibiton (MICE) in Bali

Abstract

Tourism today not only about vacation activities but also develops into business tour, the combination of vacation and businessactivities. The kinds of tourist also develops, not only individual tourist but also group of tourists with business background. Tourism that uses MICE (Meeting Incentive Convention and Exhibition) has a large potential and high multiplier effect, in terms of tourist’s quantity, quality and their high financial level.This research aims to clarify empirically whether the Convention Destination Image and Value become antecedent Behavioral Intentionsor not,whether Satisfaction variable to mediate the effect of Destination Image and Convention Value towards Behavioral Intentions; and whether the Novelty Seeking weaken the influence of Satisfaction towards Behavioral Intentionsby observing 100 foreign tourists who attend International meeting/convention held in Bali. The data analysis of this research used Generalized Structured Component Analysis. The result shows that Destinantion Image gives the effects towards Behavioral Intentions directly or not through the tourist’s satisfaction as the mediation variable. Novelty seeking is not moderation, but it has a role as predictor variable that directly influences the Behavioral Intentions.

Keywords: Destination Image, Convention Value, Novelty Seeking, Satisfaction, dan Behavioral Intentions