Impact of CSR on Organizational Performance

Abstract

This research paper aims at proving the importance of CSR for the enhancement of the performance of the organizations. The six companies that have been focused are listed in the Pakistani index. The CSR (independent variable) has been analyzed by two indicators and Organizational Performance (dependent variable) has been analyzed by another two. Both primary as well as secondary data has been used and for the analysis descriptive, regression and correlation methods have been adopted. The findings depict a highly positive correlation between ROA and turnover out of all while the standard deviation for turnover is also abnormal. Regression results are not significant and appear to be rejecting the proposed model. Also at the end some recommendations have been made that highlight the importance of CSR for the betterment of the performance of the organizations. The overall study is a guiding force for the managers and a helpful tool for future researchers

Keywords: CSR, Organizational Performance, Stakeholder Perspective.