Sialkot Chamber of Commerce & Industries: a prestigious example of CSR

Muhammad Asif Tanveer, Sumaira Malik, Atia Tul-Habib, Shaheer Rizvi

Abstract


This paper makes contribution to the literature by examining the role of corporate social responsibility and chamber of commerce for the growth and development of industry and local community. It sketches an investigative structure that incorporate insight from the corporate social responsibility and chamber of commerce literature with the purpose to investigate- what are different social responsible activities undertaken by the Sialkot chamber of commerce to strengthen the industry and social sector. The research was carried out through secondary data, as well as, making some interviews with chambers members, businessmen and people belong to local community. This paper has found that SCCI has played phenomenal role in the local community, and initiated and supported various projects and plans, some of them are Sialkot international airport, dry port, city package for roads and infrastructure development in Sialkot, elimination of child program, Sialkot business and commerce center, Sialkot export processing zone, Sialkot public school, sports industries development center, Sialkot tanneries zone, and study seerat center. SCCI is the most effective and active chamber of Pakistan. Even all the world, there would be few examples that has so appreciably converted its locality of influence in terms of infrastructure and scope of societal wellbeing. This paper contributes by highlighting the importance of chamber by performing corporate social responsibility and its strong positive impact on industry and people of Sialkot. It is also prime example public-private relationship as well as for the other chambers and institution of Pakistan to take responsibility and make better and happy world. The limitations of this paper are a lot dependence on secondary data and its focus on only positive achievements of SCCI. The future research can look at this success by involving all the stakeholders who have been benefited or not, as well as, conducted and investigated empirical research to measure the impact of these projects on business and citizens of Sialkot.

Key Words: Corporate social responsibility, Sialkot Chamber of commerce, achievements and success,      child labor, Pakistan.


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