Determining the Influence of Psycholigical Capital on the Ethical Behavior of Sales Force: A Case of Telecom Sector

Abstract

The study assessed the influence of psychological capital on the ethical behavior of sales force in telecom sector of Pakistan. The study used quantitative approach to collect data through questionnaires based survey. The collected data were analyzed through descriptive statistic and stepwise regression. Results of the study indicated that psychological capital has significant effects on the ethical behavior of sales force in telecom sector.

Keywords: Psychological Capital, Ethical Behavior, Sales Force, Telecom Sector