Social Responsibility Commitment and Its Impact on Customer's Satisfaction 'Field Study on the Jordanian Food Industrial Companies'

Abstract

This study aimed to explore how the Jordanian food industry companies are committed to social responsibility and how this is reflected on the customer satisfaction. The study sample consisted of (612) customers who were selected randomly. The main results of the study were as follows:*The relationship between the social responsibility commitment and the customer satisfaction is statistically significant.* A significant positive relationship between customer safety and business ethics was founded.The study recommends that the Jordanian companies in the food industry should adopt business plans and strategies that reflect corporate ethics and social responsibility through safe food products that satisfy customer needs, and respect the demands of other social and charity institutions that aim to support customers' issues.

Keywords: social responsibility, Consumer protection, Consumer satisfaction, Ethics.