Corporate Social Responsibility Practices in Mobile Tele-Communications Industry in Nigeria

Abstract

The study assessed the impact of corporate social responsibility (CSR) practices in the Nigerian telecommunication industry (2006 – 2011) by evaluating the factors influencing CSR adoption. Primary data were obtained from pretested questionnaire administered to 400 respondents (stakeholders and telecommunication staff) across the six geopolitical zones of Nigeria using a purposive sampling technique. Secondary data on the annual reports of the company (2007-2011) were examined. Data were analyzed using appropriate descriptive and inferential statistics at P<0.05 significant level. Results revealed that CSR impacted positively on the environment, telecommunication staff and stakeholders. Factors that influenced CSR practices were identified as X₁(competition), X₂(subscribers demands), X₃(pressure from civil and human right group), X₇(service quality), X₉(legal requirements), and X₁₀(infrastructural decay).The study concluded that MTN CSR policy is on course but grossly inadequate in view of the colossal profits made by the company  over the study period.

Key words:  Nigeria telecommunication industries, Corporate Social Responsibilities