Impact of Internet Banner Advertisement on Social Media’S Consumer Buying Behaviour: A Case Study of Facebook

Abstract

Internet is the utmost imposing media of communication in this gen eternity. Internet users are increasing day to day. Every moment people are surfing internet for work purpose or passing their leisure time and connecting with the people. As a result they are connecting with the social media e.g. Twiter, Facebook and so on. People are chatting, sharing photo and connecting with the friends and family by the social media. Face book is really close to its admirers of the growth and the metrics of Facebook. It is really astounded that between the year of 2009 and 2000 the growth of international users. In the year of 2008, the total International Facebook users were 34 million people. The number had increased to 95 million by the first day of 2009 which had increased by 70% of the total Facebook users. Now the number of Facebook users is more than 400 million. Now a day the rate growing is increasing into the doubled digit in every month. In this quarter the rate of growth hastened by 25%. In 28 countries the rate is doubled in this quarter (Smith, 2010). The most important advantage of internet is the update information in all about the world. People are searching internet for update information and buy products because of most of the company using online as an advertising media to promote their product.In the modern era people are connected with friend and family using social media. Social media great place to advertisement because a person must be login into his or social media website. So the different organization taking this advantages and makes a new trend of advertisement. Online advertises comes into different forms like banner, pop up or pop down or in textual format. This internet advertises business is now blowing-out more than the traditional form advertising. There are two reasons behind the power of internet advertising media. That’s internet is the available almost each and every home and another one is the internet user is more than the summation of other media audience (Tavor, 2011). According to Berthon et al., (1996) article on internet advertising published in 1996 which was about the online classic banner advertisement. It creates interaction between consumer and the advertiser which was new era in the advertising world (Rappaport, 2007). An internet user usually browse different websites, blog, advertising, social medias and so on. Internet user may get their target information directly or when the search does not meet the target, then it can be moved to semi direct browsing. Occasionally internet custom browses without any specific target or a bit target which is known as undirected browsing (Brajnik and Gabrielli, 2010).

Keywords: Facebook, Advertisement, User, Online, website etc.