Impact of Organizational Culture on Job Satisfaction: A Study on Banglalion Communication Ltd, Bangladesh

Maruf Ahamed, Rezwan Mahmood


The study derived that organizational culture put significant impact on job satisfaction level of employees on Banglalion Communication Ltd. The research was concluded that the existing culture in Banglalion Communication Ltd is favorable and uplift employee morale and job satisfaction for the time being. The company should still focus some indices much more on values, internal labor market, justice and sound pay. It found employees were not very satisfied with those indices which might turn in job dissatisfaction in the long run. This study determined the relationship between organizational culture and job satisfaction. Organizational Culture is comprised of Components of Culture and Culture Type whereas Job Satisfaction has 3 basic elements Environmental Variable, Job Characteristic Index, Personality Variable. They consist of Market Opportunity, Autonomy, Role Ambiguity, Role Conflict, Role Overload, Distributive Justice, Supervisory Support, Internal Labor Market, Task Significance, Integration, Pay, Routinization, Work Motivation, Positive Affectivity, and Negative Affectivity. Means and Standard Deviation on all variables have been calculated for further analysis. A study of 36 employees, all of working population from Khulna City, was studied and SPSS v19 was used for the analysis of data. To check and demonstrate the hypotheses, Pearson Correlation and Regression Analysis were performed. The empirical results indicate that the relationship between organizational culture and job satisfaction in Banglalion Communication Ltd is positive and significant and the dominant culture here the research found  is Hierarchy Culture.

Keywords: Organizational culture, Cultural component, Culture type, Job satisfaction.

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