Destination Management System (DMS) Assessment as a Marketing Strategy: A Case of Madagascar

Dare Aurelien, Jing Zhao, Rakotonirina Jeremy Desire


This paper mainly consist on the study about DMS and its important for a under development country like Madagascar. The example has been taking Madagascar as a case study due to its natural beauty. For Madagascar tourism is the key element for its economy development. People travel due to different of reasons: to escape, discover, appreciate, and share. But at the core of the knowledge lies the destination the place that hands rather to the traveler to keep forever and share with others. DMOs prove invaluable for supporting tourism development, particularly in evolving destinations where tourism is a significant economic driver and instrument for reasonable social capacity building. Developing a DMO iteratively relies on classifying and redefining a destination dream through relationship. In this paper we try to explain the DMOs in tourism with the help of literature and stakeholder assessment as a marketing strategy. If both Government of Madagascar and stakeholder both work together this sector can earn more as compare to before, a significant tourism marketing strategy is the need of present time for this sector. By the improvement of DMS in Madagascar, the Government not only can accommodate the traveler but can also increase the economy of the country and can work together with the rest of world. 

Keywords: Tourism, marketing, assesment, Economics, DMS,

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