Applied Strategic Financial Analysis within Strategic Management of Organization Finance

Abstract

The article considers theoretical aspects of the applied strategic financial analysis developed by author and based on the financial element of the balanced scorecard to be applied in the research process of the strategic organization financial activity aspects. The methodology of the research is the Balanced Scorecard concept (BSC) as well as the concept of the applied strategic analysis concept having been developed by the author, and the methodological approach to the target forecast of the organization financial flows resulting from the results of its financial position analysis.  The applied strategic financial analysis is depicted to encompass comparative assessment, variances diagnostics and indicators forecast of the financial BSC element within the strategic financial goals. The author draws a conclusion that the applied strategic financial analysis is an innovative and sufficiently effective instrument to research strategic aspects of the organization financial activity and to form an analytical support for its strategic financial management. The applied strategic financial analysis results in ability to be employed for the long-term, medium and short-term optimal management decisions in the field of the organization financial activity.

Keywords: applied strategic financial analysis, applied strategic analysis, balanced scorecard, organization

JEL codes: G30, M19, M41