Network Capability Dimension in Minor Event Management Ventures in Kenya

Abstract

Event Management Ventures (EMVs) play a pivotal role in the hospitality industry and their operations have a potential to contribute to the development of the industry. Whereas studies on network capability as a strategy for improving competitive performance that mainly focus on small micro enterprises and industries such as technology, education, and manufacturing have been done in several continents, few studies seem to have been done on the measurement of network capability in the service sector, particularly in the hospitality sector that subconsciously engages in networking activities. The purpose of this paper was therefore to establish the indicators that can be used to measure network capability dimension in minor event management ventures. In order to achieve this objective, the study adopted scales from Walter et al., (2006) and others developed by the researcher. The results indicated that new dimensions can be used to measure network capability. Based on these results, the study concluded that open communication, partner knowledge, initiating relationships and developing relationships are crucial in measuring network capability.

Key Words: Network Capability, Event Management Ventures, Kenya