Exploration of Bali's Cultural Values and Entrepreneurial Orientation in Relation to Cooperative Managers In Bali

Abstract

Bali is famous for its cultural diversity especially in the physical form. In addition, Bali also has a culture manifested in the form of values which support the creativity of Balinese. This study has three objectives: (1) to explore the cultural values ​​of local Balinese that consist of jengah, taksu, and menyama braya; (2) to test the three dimensions of jengah, taksu, and menyama braya as a construct into the cultural values ​​of local Balinese to be valid and reliable; and (3) to explain the relationship between the values ​​of local culture and the entrepreneurial orientation. The research method was by combining qualitative and quantitative approaches. A qualitative approach draws on research by Templeton (2002) and Dewi (2013). A quantitative approach uses analytical techniques namely Content Validity Confirmatory Ratio and Factor Analysis. In this study, a qualitative approach was done towards informants who were experts and understood the culture of Bali, while a quantitative approach was used for respondents who were cooperative managers in Bali. The results show that jengah, taksu, and menyama braya are implementation of Tri Hita Karana. This study also confirms that jengah, taksu, and menyama braya are culturally valid and reliable to reflect the local culture of Bali. Jengah is dominantly reflected by the spirit of working hard to achieve a better life. Taksu is also dominantly reflected by honesty, which implies doing something right, while menyama braya is reflected by upholding the principle of mutual cooperation. The spirit of hard work and upholding the principles of honesty and cooperation reflect behaviors that support entrepreneurial orientation. Jengah, taksu, and menyama braya are formulated into a proposition: Stronger jengah, taksu, and menyama braya impact on higher entrepreneurial orientation.

Keywords: Cultural Values, Jengah, Taksu, Menyama braya, Entrepreneurial Orientation