The Impact on Consumer’s Permission, Trust Towards Intention of Using LBS in Customer’s Prospective: An Emerging Market

Abstract

Location based services are one of the key innovative models that marketers using modern world. Without physical effort, marketers simply connected to consumers to formulate profits by making bigger margins than others tangible shops in the diligence. This research integrates the connection between consumer permission towards the intention of using location based services and consumer trust towards the intention of using LBS. The industry has to look for some innovative strategies to full-field consumer fundamentals by way of location based services. As the bulk of the consumers are young in the age range, consumer knowledge can be a high task to achieve. According to this research, it showed a positive relationship towards the intention of LBS by both factors. The research will give an idea about how to handle consumers when consider about LBS Strategies.

Keywords: Location based services , consumer permission , consumer trust