Impact of Demographic Variables on Consumers’ Adoption of E-banking in Nigeria: An Empirical Investigation.

Abstract

While a vast number of studies have pointed out the keys to the adoption and usage of e-banking, little attention have been paid to the demographic factors influencing the adoption of this unprecedented innovation. This aside, over the years, conclusive results are yet to be achieved in respect of the demographic variables influencing the adoption of e-banking, especially within African context. Following from these observations, the researchers  used a sample of 150 respondents conveniently drawn from the eight commercial banks operating in the study area to examine the impact of six demographic variables, namely gender,  marital status, religion, income, age and education level on the adoption of e-banking in Nigeria. Results show that while the influence of marital status, age and education level on the adoption of e-banking is significant, the reverse is the case with such demographic variables as gender, religion and income. Against these backdrops, the study explored the research implications and further proposed a guide for further research.

Keywords: Demographics, Nigeria, Consumer adoption, E-Banking, Commercial banking