Strategic Analysis of Chrysler in the 2008 Crisis

Abstract

This research studies the strategies followed by Chrysler Corporation before and during the 2008 economic crisis, and analyses the gaps that led it to get into bankruptcy. At the beginning, a brief demonstration of Chrysler’s structure and culture is discussed, and then the strategic factors analysis starts showing what policies were implemented and the success or failure of them.

Keywords: Chrysler, Economic crisis, Strategic factors, Bankruptcy, Restructuring.