Effect of Knowledge Management and Organizational Culture on Performance Guides

Zulhawati ., Zumrotul Munawaroh, Joko Sutopo


The purpose of this study was to determine the effect of knowledge management and cultural variables on the performance guides. This research is explanatory. Samples were taken by simple random sampling. Data in this study were collected by using questionnaire survey techniques and each item in the instrument measured the validity and reliability. Data analysis technique used is multiple linear regression analysis.Performance guides / guide are influenced by many factors, internal factors and external factors. Internal factors are associated with limited knowledge and mastery of one's properties. Performance is quite good as a guide having high capability, hard-working type, while a guide who has a bad performance because the person does not own efforts to improve its capabilities. External factors derived from the environment, such as behavior, attitude and actions of co-workers, subordinates or leaders, working facilities and organizational climate. Education is also one of the important factors that affects the development of the guide. With higher education, it could be wise to make their tour guide in the decision making and that will be done.The results show that knowledge management (X1) have positive and significant impacts on the performance of the tour guides (Y) and organizational culture (X2) has positive influence on the performance of the tour guides (Y). It means that knowledge management and organizational culture can improve the performance of guides.

Keywords: Knowledge Management, Organizational Culture and Performance Guides, Tour Guide, Guide, Guides

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