Model on Marketing Communication and Branding Strategy of University (MMCBU): The Milieu of Bangladesh

Abstract

‘Model on Marketing Communication and Branding Strategy of University (MMCBU): The Milieu of Bangladesh’ is started with ‘Quality information with Clear University Identity: logo, color, font, layouts, and about services of the university’ which is with the university branding strategy undertakes quality marketing program towards different stakeholders of the university. The stakeholders are Potential Students, Guardians, & other interest groups that are UGC, Govt. general people, and potential employee etc. The stakeholders may too communicate for information to information desk, employees, website, and existing students and their guardians of the university. The feedback should be positive in each query made by stakeholders. And the positive feedback depends on the proper information design, satisfaction of the existing students and its guardians, and well trained, professional and loyal employees.

Keywords: marketing communication of university, branding of university, marketing communication and branding of service providing organization, factors of satisfaction of university students, corporate identity of a university.