Factors That Influences Tourist’s Satisfaction and Its Consequences

Abstract

The concept of satisfaction is being practiced worldwide at very large scale and became a topic to be learned from academics and researchers, because plays an important role in company marketing strategies and it was recognized as driving force of loyalty. In the field of tourism industry, satisfaction will lead to the positive word of mouth and intention to return. This provides positive benefit for a tourism industry to gain competitive advantage in the future. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by researchers. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form satisfaction. By understanding the factors that form satisfaction and its consequences, it is expected to be composed of a marketing strategy that can be implemented in an effort to increase the satisfaction and loyalty of tourist destinations. This article also gives direction for future study and managerial pointers for setting up the constructs that lead satisfaction.

Keywords: service quality, image, perceived value, satisfaction, loyalty, tourism destination.