The Relationship between Interpersonal Trust Elements in E-Commerce: A Case Study of E-Payment in CIMB bank

Abstract

Trust is a vital element to the success of e-commerce. The research on the concept of trust has emerged rapidly due to the need of understanding it in order to improve current and future e- commerce implementation. This study aims to find the relationship among interpersonal trust elements with e-commerce. This research examines the concepts of trust elements specifically interpersonal trust. In addition, this research proposed model and shows the elements of interpersonal trust in this model. The results of this research show that interpersonal trust dimensions can be empirically distinguished and have both common and unique antecedents. The results also provide further clarification concerning the correlation among interpersonal trust elements with interpersonal trust. However, this research provides guidelines for web customer to understand more about interpersonal trust in order for them to know a secured and trusted e-commerce website.

Keywords: E-commerce, Trust, Interpersonal trust, E-commerce, costumer’s behavior.