Measuring the Relationship among the Advertisement Expenditure, Sales Revenue and Profit on Steel Industries and Banking Industries in Bangladesh

Abstract

This research paper is aims to identify the relationship among advertisement expenditure, sales revenue and profit. We are select four steel companies and five banking companies .We found that there are positive, liner & cyclical relationship among the variables such represent the increasing advertising expenditure leads to increasing sales and profit and vice versa. It is also noted that increased net profit leads to next year more advertising expenditure which generate more revenue and net profit of next year.