An Empirical Study on Purchase Decision Process of Shaving Foam in Bangladesh

Abstract

Now-a-days men are more aware of their body. The demand for beautifulness, aesthetics, youthfulness, healthiness, and thinness drag them away from old opinion of “only sanitation”. Shaving foam is an essential skin care product for men and it is a daily use of modern male. To be presentable men needs shaving. Like other products, purchasing shaving foam involves a decision making process. This paper basically aims to identify the stages of males’ decision process of purchasing shaving foam in details; all the activities that men perform in each of the stages. Both primary and secondary data were used in preparing this report. Percentage and descriptive statistics were used to reveal the results. The study found the major reasons for using shaving foam is hygiene purpose. Hopefully the survey findings will be helpful to existing and upcoming shaving foam companies in making better decisions.

Keywords: Buying process, Men’s skin care product, Consumer behavior, Shaving foam.