The Impact of Business Intelligence on Strategic Decision-Making

Abstract

This article is concentrated the relation between business intelligence and strategic decision-making. Business intelligence is an important issue to collect and bring the data together that decision-making is depended on. Managers in today’s organizations are still to know how to apply business intelligence in strategic decision-making. The main aim of this study is to explore the impact of business intelligence on strategic decision making. Strategic decision making defined as gradual and interdependent, which is formed by a variety of impacts contextual to the past events arising in present-day conditions and finally the future views.Using questionnaires applied at four different communication companies in Iraq, the experience managers have participated from top level managers and those in the middle-level management. The SPSS software used to analyze the result, when the result indicated that business intelligence has a great impact on strategic decision-making and improved the efficiency and effectiveness. The relation between business intelligence parts and strategic decision shows different result, business intelligence tools, business intelligence Use, business intelligence system infrastructure flexibility improved the efficiency of strategic decision making.

Keyword: Business intelligence, Strategic Decision