The Impact of Marketing, Commercial, Social, Economic, Environmental and Statutory Factors on Customers Pre-Purchase and Post-Purchase Behaviors "The Case of Bottled Water Consumption in the Govern ate of Ma'an, Jordan"

Abstract

There is an increasing trend in the consumption of bottled water as alternative to ordinary municipality tap water. Fear of contamination, health risks, quality, and product attributes of bottled water, change in live styles or ways of life, marketing strategies, urbanization and improved standards of living are among the diverse factors that may explain such tendency. Increase in bottled water consumption has boosted the bottled water industry and marketing tends show very promising perspectives for the future. Hence, the purpose of this study was to investigate the impact of marketing, commercial, social, economic, environmental and statutory factors on customers' pre-purchase and post-purchase behaviors "The Case of Bottled Water Consumption in the Govern ate of Ma'an, Jordan". The study is based on a set of null hypotheses that hypnotizes no significance impact of marketing, commercial, social, economic, environmental and statutory factors on customers' pre-purchase and post-purchase behaviors. A quantitative approach is used and relevant data was collected through structured questionnaire. Subjects for the study consisted of 500 people out of total target population of 144082. 500 structured questionnaires were distributed to residents in the govern ate of Ma'an, Jordan, 445 questionnaires were returned and only 400 were suitable for statistical analysis. SPSS version 16 was used to for data analysis. Descriptive and inferential statistics were used for data analysis.  Statistical tools were aligned with objective of the research. For this purpose, frequency tables, percentages, means and standard deviations were computed and then substantively interpreted. Inferential statistics like Pearson product moment correlation coefficient (r) and linear regression were used to determine if there is a significant positive relationship existed between the independent variables (marketing, commercial, social, economic, environmental and statutory) and dependent variables (customers' pre-purchase and post-purchase behaviors). The findings indicate that marketing, commercial, social, economic, environmental and statutory factors were found to be positively correlated and claimed statistically significant relationship with customers' pre-purchase and post-purchase behaviors. Analysis and interpretations made at 0.05 level of significance. The study concluded that beverages companies should concentrate on all product attributes to gain competitive advantages and at the same time satisfy their customers.

Keywords: Marketing, commercial, social, economic, environmental statutory, factors, Customers, pre-