Analysis of Organization Capabilities on Competitive advantage: Case of Barclays Bank of Kenya Limited

Abstract

Within the complex and dynamic management of banking sector in the 21st century, organizational capabilities played a very vital role in bringing about banks’ competitiveness, improvement in performance and effectiveness. Consequently, there was need to ensure banks had distinctive capabilities that provide relevant knowledge; skills and attributes to enable banks achieve competitive advantage that competitors cannot match. The purpose of the study was to analyze effects of organizational capabilities on competitive advantage in Barclays Bank of Kenya Limited.  The research was guided by the four specific objectives: assess the effects of human competences on competitive advantage in BBK; examine the influence of technological capabilities on competitive advantage in BBK; and analyze the influence of leadership competences on competitive advantage in BBK and investigate the effects of reputational capabilities on competitive advantage in BBK. The research design of the study was descriptive. Data was collected from both primary and secondary sources. A target population of 401 managers of Barclays Kenya Ltd was randomly selected using stratified random sampling method. The data was analyzed using statistical package for social science (SPSS version 21) and presented in form of tables, pie charts and bar graphs.  From the study findings was concluded that organization capabilities comprised of the human competences, technological, leadership and reputational capabilities. Further findings indicated that there was evidence that organization capabilities have a causal relationship with organizational competitiveness.

Key terms: Organizations Capabilities, Competitive Advantage, Barclays Bank of Kenya.