European Journal of Business and Management
Analysis of Effect Product Differentization, Service Differentization and Image Differentization on Visiting Decision
Abstract
The purpose of this study is to prove (1) the effect of products differentiation on visiting decision, (2) test the effect of service differentiation on visiting decision, (3) the effect of image differentiation on visiting decision. This study used a quantitative approach. The numbers of respondents were 100 people. This study used a quantitative approach. The results showed that the effect of products differentiation not significantly influenced on visiting decision, the effect of service differentiation not significantly influenced on visiting decision, the effect of image differentiation significantly has positive effect on visiting decision.
Keywords: product differentization, servicer differentization, image differentization, visiting decision
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ISSN (Paper)2222-1905 ISSN (Online)2222-2839
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