Impact of Customer Perception towards Online Business in Malaysia: An Empirical Study

Abstract

The use of social networks has become a phenomenon of great importance to the business environment nowadays. The purpose of this study is to investigate the impact of customer perception towards online business in Malaysia. A total of 100 respondents aged 21 years and above were involved in this survey. Prior to the hypothesis testing, Exploratory Factor Analysis (EFA), reliability analyses for each construct, correlation and regression were conducted to achieve the research objectives. The results found that the online business has the opportunity of doing business with a lower cost by using customer perception as their marketing platform. Thus, this online business required to be assisted by the government in order to provide the proper business courses and to comply with the law. The implication of the study would draw the bigger picture in business milieu. Although online business is generally is in the infant stage, but given the opportunity to learn the fundamentals of business and with proper guidance, there will be a future for them and there can be an expectation to expand the business on to the next level.

Keywords: Customer Perception, Online Business, Malaysia