Corporate Planning and the Survival of Food and Beverage Firms in Nigeria from 2008-2015 (A Case Study of Flour Mills Nig. Plc and Guinness Nig. Plc)

Abstract

This study focused on corporate planning and the survival of food and beverage firms in Nigeria (2008-2015). The specific objective for conducting this study was to find out if information technology utilization (ITU) has any effect on the survival of food and beverage firms in Nigeria. The secondary data used were extracts from the annual statement and financial reports (2008-2015) of Flour Mills of Nigeria Plc and Guinness Nigeria Plc. The formulated hypothesis designed for this study was analyzed using Pearson Product Moment Correlation (PPMC) analysis. Finding from the hypothetical testing revealed that, information technology utilization (ITU) has an effect on the survival of food and beverage firms in Nigeria. Based on this finding, the study concluded that, corporate planning is significant for achieving business survival in any corporate organization. Hence, the study recommended that, the studied organizations should strive to access and make use of different avenues of gathering information which information and communications technology provides today that will aid in enhancing the quality of services provided to the customers.

Keywords: Survival, corporate planning, information and communications technology, effective, efficient.