Communication Competencies Required by Managers of Small Scale Businesses in Enugu State Nigeria for Wealth Creation in a Depressed Economy

Abstract

Managers of small scale business to be competent, implies that such manager have acquired the communication knowledge, skills and attitudes to perform successfully at a specific proficiency level in a given work. This study, therefore was carried out to determine communication competencies required by managers of small scale businesses in Enugu state for wealth creation in a depressed economy. The study adopted survey research design. Proportionate stratified sampling technique was in collecting data from 41 business educators in the public tertiary institutions in Enugu state. The data collected were presented in tables, mean and standard deviation was used to answer the research questions. While the null hypotheses were test at 0.05 level of significance using t – test. It was found out from the study, that managers of small scale businesses required verbal and non-verbal communication competencies for wealth creation in a depressed economy. Based on the findings, recommendations were that: there should be regular workshop conferences and seminars for managers of small scale businesses. Business educators should impart right business communication skills to students (would-be managers).

Keywords: Communication competencies, small scale business, wealth creation, depressed economy.